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RODEO ROAD explores the unique cowboy culture of Australia's remote north west in the pursuit of the rodeo dream - eight seconds of bull riding glory. Each year cowboys from across the Kimberley load up their saddles, chaps and wranglers and go rough-riding. Some are born and bred in the saddle, while others are young ringers from over east who come to muster through the dry season. Come rodeo time they are chasing the dream, gripped by the rodeo fever of the wild north west.