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The documentary observes two matriarchs - Tiina Jantson governs the beauty contest empire in Estonia; Anne Eenpanu leads the activities of "Home Daughters" - a girls' corps of Estonian Defence League. The film's main characters and their activities are very different. Whereas Anne's pedagogical approach is almost totally based on the love for fatherland then Tiina spends her days in the glitter of show business. However, there are some similiarities in their lives. The documentary studies the values, gender roles and moral norms in Estonia at the beginning of 21st century.